Website localisation involves much more than the simple translation of text. This modification process must reflect specific language and cultural preferences in the content, images and overall design and requirements of the site – all while maintaining the integrity of the website.
This is also the most cost-effective methods available today to increase the reach and scope of international marketing efforts. While it is true that English is one of the most prevalent second languages, and people in many lands read and understand English, cultural differences and subtle linguistic nuances often lead to misunderstandings that interfere with a company’s message. For any sort of product or service, 60% of consumers refuse to buy anything not in their own language!
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